Fashion is at crossroad of growth vs. green.

Fashion can no longer create high-volume, low-margin products without facing resource scarcity and pay for the environmental impact. Instead of competing on raw material the industry can be content providers and grow exponentially. 

While new materials are bing developed from innovators and research institutes and can be connected to the cloud for new experiences, these smart materials need fashion brands to further iterate, innovate, design, and scale up for production. Such process is uncertain and costly, and we believe cross-disciplinary collaboration can accelerate and empower the development of Internet of Things for Fashion Furthermore, optimize manufacturing technologies to drive down costs of production and benefit more consumers.